Jumat, 01 Maret 2013

Penney’s and Macy’s Battle Over Martha Stewart Products

A trial between J.C. Penney and Macy's underscores how competitive the middle-market home goods category is and how much one brand like Martha Stewart can matter.

By STEPHANIE CLIFFORD 02 Mar, 2013


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Source: http://www.nytimes.com/2013/03/02/business/penneys-and-macys-battle-over-martha-stewart-products.html?partner=rss&emc=rss
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